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What are multi-language emails?

Smart Emails supports 33 languages with automatic content switching.

Last updated

Smart Emails currently supports 33 interface and email-content languages. You design the emails once in a primary language. Every selected additional email language inherits the same visual design and receives its own translated content. One shop design set can contain up to 20 email languages in total, including the primary language.

Primary vs secondary editor

  • Primary editor — full control over design (style, fonts, layout) and text. This is your main language.
  • Secondary editors — text editing only. Design controls are hidden. You see a blue banner: "Text editing only."

What gets translated

All text fields are translated automatically:

  • Intro text, closing text
  • Button labels
  • Footer text (legal, copyright, free text)
  • Section headings
  • Marketing section text (discounts, products, etc.)
  • Message banner text
  • FAQ questions and answers

Smart Emails installs the translated email body for supported, translatable primary templates already present in Shopify. Shopify currently exposes 44 of the 52 Smart Emails templates for this automatic localized-body installation. Notification subject lines are managed separately and are not automatically translated by Smart Emails.

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