Marketing Sections

7 articles Manfred

By Manfred

7 articles Manfred

By Manfred

What are Marketing Sections?

| Smart Emails exclusive: Marketing Sections do not exist in Shopify’s default notification emails. Smart Emails adds them — and you control everything live, without re-exporting. Marketing Sections turn your Shopify notification emails into a sales channel. Every order confirmation, shipping update, or return notification becomes an opportunity to drive repeat purchases. How they work - All 5 Marketing Sections are always visible in the editor canvas with a status label (Active or Hidden) - You decide per template which sections appear — e.g. Discounts in Order Confirmation but not in Shipping - Changes to text, codes, and settings go live instantly — no re-export needed - Enable or disable a section with one click — active in the next email Shopify sends The 5 Marketing Sections - Discounts — Promote discount codes. Start a sale in 10 seconds, end it with one click. - Featured Product — Highlight a specific product in every email. New launch? Swap the product instantly. - Recommended Products — Shopify shows personalized product suggestions based on the customer’s order. - Gift Card — Promote gift cards before holidays. Enable before Christmas, disable after. - Reorder — Remind customers to reorder consumable products (coffee, skincare, supplements). Example: Running a holiday promotion 1. Open the Discounts section in the editor 2. Enter your discount code and customize the message 3. Choose which email templates show the discount 4. Done — the discount appears in the next email Shopify sends 5. Promotion over? Set the section to Hidden. Instantly gone from all emails.

Message Banner

|| This is a Marketing Section — it does not exist in Shopify’s default emails. You control it live: change text, enable or disable per template, no re-export needed. See What are Marketing Sections? for an overview. A colored strip at the very top of your email. Use it for store-wide announcements. Use case "Free shipping on orders over $50" — enable it across all templates. Promotion over? Disable with one click. What you can customize - Message text — supports bold, italic, underline - Background color - Text color - Text size — Small, Medium, Large Template control The banner can be active or hidden per template. The status label in the canvas shows e.g. "Active 12/52" — meaning it’s enabled in 12 of 52 templates.

Discounts

| This is a Marketing Section — it does not exist in Shopify’s default emails. You control it live: change text, enable or disable per template, no re-export needed. See What are Marketing Sections? for an overview. Add a discount code to your notification emails. Customers see the code, copy it, and use it on their next order. Use case Start a holiday sale: enter the code, choose which templates show it, done. Sale over? Set it to Hidden — gone from all emails instantly. What you can customize - Heading — e.g. "Your Exclusive Discount" - Description — explain the offer - Discount Code — displayed in a visual code box that customers can copy - Code Box Style — dashed or solid border - Button — optional call-to-action linking to your store - Conditions — fine print (e.g. "Valid for 30 days") Template control Click on the Discounts section in the canvas. The status label shows which templates have it active. Click to change the assignment.

Featured Product

|| This is a Marketing Section — it does not exist in Shopify’s default emails. You control it live: change text, enable or disable per template, no re-export needed. See What are Marketing Sections? for an overview. Showcase a specific product with image, title, price, and a buy button in your notification emails. Use case Launching a new product? Feature it in every order confirmation. Product sold out? Swap it for another one instantly. Setup 1. Click on the Featured Product section in the canvas 2. Search for a product from your Shopify store 3. Customize the heading and button text 4. Choose which templates show it

Recommended Products

| This is a Marketing Section — it does not exist in Shopify’s default emails. You control it live: change text, enable or disable per template, no re-export needed. See What are Marketing Sections? for an overview. Show personalized product recommendations in your notification emails. Shopify automatically selects products based on the customer’s order history. Use case Increase repeat purchases by showing relevant products in every shipping confirmation or order update — without any manual work. What you can customize - Heading — e.g. "You may also like" - Number of products shown The actual products are chosen by Shopify’s recommendation algorithm — different for every customer.

Gift Card

| This is a Marketing Section — it does not exist in Shopify’s default emails. You control it live: change text, enable or disable per template, no re-export needed. See What are Marketing Sections? for an overview. Promote gift cards directly in your notification emails with a heading, description, and a buy button. Use case Before Christmas or Mother’s Day: enable the Gift Card section across all templates. After the holiday: set it to Hidden. No re-export, no code. What you can customize - Heading - Description - Button text and link — links to your gift card page

Reorder

| This is a Marketing Section — it does not exist in Shopify’s default emails. You control it live: change text, enable or disable per template, no re-export needed. See What are Marketing Sections? for an overview. Encourage customers to reorder products they’ve already bought. The section shows items from their previous order with a reorder button. Use case Perfect for consumable products — coffee, skincare, supplements, pet food. Every shipping confirmation reminds the customer to restock. What you can customize - Heading — e.g. "Need to reorder?" - Button text - Text above and below the button